Well this is a great marketing technique to get more people to listen to your newly-released single or music (I have my own little trick and if you follow me on Instagram you’ll know what it is).
So to get Boris Dlugosch’s latest single into the right hands they decided to mail out vinyl that works in conjunction with an app so that people and listen to the tracks. Yes it’s a gimmick but I could see this working much more than using traditional CDs. Most people throw away promotional CDs (think back to walking around after partying and someone gave you a CD of their latest music). His latest single isn’t played in the video though, as the songs played are both rather old.
Way to go Kontor Records for thinking outside of the box!